| Title: |
|
| Contact Name: |
|
| Company: |
|
| Country: |
|
| Email: |
|
| Website URL: |
|
| |
| Q1. List the major purposes
for the website, the reasons for building one (in order
of importance, i.e. name branding, e-commerce, because
that's what everyone else is doing, etc.)? |
|
|
| Q2.
Define the criteria you will use to determine the
website's success (i.e. Internet orders of a certain
volume, website traffic of a certain volume, X amount
of sales as a percentage of hits, decrease in customer
service costs, increase in productivity). |
|
|
| Q3. List
audience demographics - who you want to reach and
how this will be accomplished. Be as specific as possible
(age range, profession, interests, etc.) |
|
|
| Q4. In
order for your site to appeal to your primary audience,
what style or "voice" will you use (conservative,
hip and trendy, etc.)? |
|
|
| Q5. List
features of your products and/or services? Please
specify a clear list of bullet items. |
|
|
| Q6. List
4 to 8 major topics for your site (i.e. Products,
Services, Information, Contact us, etc.) and sub topics
under the major topics. |
|
|
| Q7. Choose
types of components to include other than still photos
and text. |
| |
| Q8. List
a series of website URLs with designs or schemes that
appeal to you and give reasons why. |
|
|
| Q9. Which
of our portfolio of sites is most appealing? |
|
|
| Q10. List
some of competitor website URLs: |
|
|
| Q11. Do
you have a business slogan or catch phrase? |
|
|
| Q12. Do
you have any custom photography needs (still photography,
product shots, or stock photography)? If you supply
images, how will you send them to us (hard copy, CD-Rom,
or Email attachments)? |
|
|
| Q13. What
type of e-commerce solution do you require? |
|
|
| Q14. List
all credit cards the site will accept (Visa, MasterCard,
AMEX). |
|
|
| Q15.
Will there be password protected areas for dealers,
members and/or downloads? Will your site use any digital
delivery systems to individually password protect
each customers download? |
|
|
| Q16.
Choose a primary colour scheme for the background,
text and graphics. |
|
|
| Q17. List
any particular fonts to be used. |
|
|
| Q18. List
any problems experienced with your existing website
(poor performance, graphics, load time, design, etc.)
|
|
|
| Q19. Are
you a local, regional, national or international business?
What areas do you want to specifically target? |
|
|
| Q20. List
30 words or phrases that describe your business. Pick
words/phrases relevant to your business. List all
keywords that would link search engines to your website.
Phrases should be both specific and general. |
|
|
| Q21. Write
a 25 word description of your business to be displayed
and used in search engine submissions. |
|
|
| Q22. Write
a 50 word description of your business to be displayed
and used in search engine submissions. |
|
|
| Q23. Who
will maintain the site? If another business will do
site maintenance, will they have the skills and tools
to support it? Will training be required? |
|
|
| Q24. What
process will be used to integrate the website into
the business on a daily, monthly, quarterly and yearly
basis? Who will manage each aspect of the website
once it is complete (i.e. e-mail management, system
maintenance, new content, testing forms periodically,
marketing, etc.)? |
|
|
| Q25. Are
there any special needs or components required that
are not already covered? |
|
|
|
|
